Customer population modelling with residence time structure

Wilson, Eddie (2002) Customer population modelling with residence time structure. European Study Group with Industry > 43rd ESGI [Lancaster 2/4/2002 - 5/4/2002].

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Abstract/Summary

In many service industries, companies offer a variety of customer packages, with differing levels of service and associated charges. For example, in the case of cable companies, customers may choose to subscribe to different bundles of channels and may also buy phone and internet services. From time to time, customers will upgrade to a more expensive package, or possibly downgrade or discontinue their contract altogether. Numbercraft asked the Study Group to consider models for how the number of customers on each type of contract will change over time. Such models could be used to forecast companies' future income and also to ensure that marketing campaigns have maximum impact.

EPrint Type:	Study Group Report
Study Group:	European Study Group with Industry > 43rd ESGI [Lancaster 2/4/2002 - 5/4/2002]
Company Name:	Numbercraft
Industrial Sector:	Information and communication technology
Additional Contributors:	Dewynne, Jeff and Hinch, John and Howison, Sam and Parker, David
ID Code:	6
Deposited By:	David Mortimer
Deposited On:	29 March 2004

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